Strategy : Danone bounces out of the slump
To get through a slump, you need the right strategy. But you also have to be able to deploy it very quickly, an area where Danone’s culture of agility and responsiveness clearly gives us an edge. That culture owes a lot to the nature of our business in food for the mass market—a sector where product life-cycles are short and demand is fickle, requiring a constant ability to adjust. But we have also deliberately developed and fostered responsiveness through distinctive organizational processes and working methods.